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Avanti: The student journey for education and opportunity

The Pearson Affordable Learning Fund makes significant minority equity investments in for-profit companies to meet the growing demand for affordable ...

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Zaya: Personalizing learning for low-income students in India

Zaya, a Pearson Affordable Learning Fund portfolio company, implements scalable, affordable technology to increase access to high quality education and ...

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IBM’s New Way to Startup Web Series

Watch millennial-led startups with social missions compete to accelerate their ventures with help from IBM. Watch the entire 8-part web ...

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Unreasonable East Africa Promo

“Africa is the Future” is a phrase we’ve often heard and seen on bumper stickers and t-shirts, but until Unreasonable ...

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The Unreasonable Ones: Moses Sanga

This short micro-documentary tells the inspiring story of Moses Sanga, his work to save forests in Uganda, and sent girls ...

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Unreasonable Media Time-lapse Reel

We’ve been to quite a few places around the world, and captured quite a few time-lapses along the way. Check ...

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Angaza Design Animation Video

Introducing Angaza, the leading business-to-business provider of Pay-As-You-Go energy solutions. We created this short animated video demonstrating Angaza’s innovative business ...

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Unreasonable Heroes

Over the last year, we’ve been developing a documentary series for television called Unreasonable Heroes. This sizzle trailer explains our ...

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The Girl Effect Accelerator

The Nike Foundation (co-founders of the Girl Effect) and Unreasonable Group partnered on an intensive two-week program for entrepreneurs leading wildly innovative startups that are positioned ...

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Graphics Reel

A quick sample of some of our graphics, animation, and visual-effects work.


Unreasonable at Sea: Embarkation

This is the first video to a short online series that will follow the story of Unreasonable at Sea ( ...


What We Do

Click here to read about what we do, why we do it, and why we so desperately believe in the power of good production, provocative narratives, and telling stories that matter.


Justin’s and Whole Planet Foundation – Microloan a Month

This project depicts the partnership of Justin’s Peanut Butter Cups with the Whole Planet Foundation.


Meet Our Team

Some of our friends and family members would probably say we are unreasonable... We agree.

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Story of Lorna Rutto of EcoPost Africa

1 entrepreneur’s story of struggle, hardship, and overcoming challenges to start a booming company that is changing the landscape of ...


Unreasonable at Sea: Vignette – A Glimpse at Myanmar

Shot in Mandalay, Bagan, and Yangon. There was a conspiracy going around our film team that Myanmar was specifically created ...


Unreasonable at Sea: Episode 7 – Prakti Puts Their Stoves to the Test in Myanmar

WHO (World Health Organization) reports that smoke from cooking fires kills over 1.6 million people every year. In rural areas, ...

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Graphics: Trailer for Unreasonable@Sea

2 minute graphics trailer for custom-made launch of Unreasonable at Sea. This one was quite fun to put together. We ...


Shifting Advertising

Something in the world of online video advertising has gone terribly awry and we are dedicated to leading an industry wide course-correct. Want to dig deeper? Click here.


Rally for Impact

Our world is facing what seem like insurmountable problems. Global climate change. Hunger. Water shortages. The widening gap between the ...

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Story of a South African Entrepreneur

A short film on the background, inspiration, and story, of a young South African entrepreneur who has set out to ...

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Trailer for Series on Fast Company

We filmed the Unreasonable Institute in the summer of 2012 for Fast Company. The end product was a 19-episode series ...

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Final Episode of Season 2 – Unreasonable TV

This is the final episode of Season 2. The season was a 7-part web-series that documented the Unreasonable Institute in ...

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Motion Graphics: Putting a Business Model into Graphics

This graphics sequence was made after an interview with an entrepreneur about his business model. This is an example of ...

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Season 1 Trailer: Unreasonable TV

This was the first online series that we filmed as a team. We made a 13-part web series and this ...

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The Story behind Unreasonable Institute

The story behind the inspiration, building of, and model of Unreasonable Institute.

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Interviewing Van Jones

Short Interview with Van Jones: NY Times bestselling author, former special adviser to the White House, serial entrepreneur and activist. ...

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Entrepreneur using chocolate to change Mexico

5 minute video on how one Mexican entrepreneur is using chocolate as a powerful tool for economic development. We had ...

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Unreasonable TV: Episode 3 – “The Struggle”

This is one of my favorite examples from our Unreasonable Institute web series not only because of the subject matter, ...

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Interviewing Hunter Lovins

This was filmed in our new 2012 Unreasonable TV “studio” in the living room of a small university house. Since ...

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Motion Graphics: Sequence for Solar Company

This is an example of one of the graphic sequences featured in this year’s Entrepreneur Spotlight videos. These sequences are ...


Mark Crawford

Co-founder, Director & Composer Mark Crawford is a video producer, documentary filmmaker, and composer who is one of the co-founders ...