WE HAVE 4 DESIGN REQUIREMENTS FOR ANY “UNREASONABLE AD” WE FILM

Human: At the end of the day, people resonate most with other people. Our “Unreasonable Ads” humanize companies and we see no better way to do it than to film the stories of the founders, the executives, and the people who make up the company. We focus on the people behind the business.

Vulnerable: We insist that Unreasonable Ads focus on a challenge, a question, or a struggle a company is looking to overcome. This level of authenticity allows viewers to truly connect and identify with a company or a brand.

Interactive: Ads are notoriously one-way communication channels. “Unreasonable Ads” give your viewers an outlet to engage with your company and to engage in solving a challenge your company may have. (ex: If you are looking to radically reduce the carbon emissions of your products, you can crowd-source a solution through video).

Impact: At Unreasonable, our ultimate bottom line is impact. Every “Unreasonable Ad” we film must be dedicated and geared towards having a positive social or environmental impact.

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